Accelerating growth with Sales Excellence & Customer Success: an inspiring afternoon at Arches Capital
An inspiring afternoon at the Arches Capital Academy: a Sales & Customer Excellence Workshop with 8 entrepreneurs from innovative companies.
What an inspiring afternoon at the Arches Capital Academy! During the Sales & Customer Excellence Workshop I worked with 8 entrepreneurs from innovative companies, all backed by Arches Capital, on their growth strategies. Among other things, we discussed:
- How do you accelerate your growth as an innovative company?
- How do you organise sales so that it is scalable, with the right division of roles within your team?
- How do you use the Customer Excellence Model to keep learning and growing?
The energy and ideas that came out of this group were fantastic! Thank you to all the participants for your commitment and inspiration.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas