Two books.
About customers who become fans.
In my new book, Van klant naar fan, you read how the whole company turns customers into fans. My bestseller Sales, Honest & Relaxed is about you in the sales conversation.
From customer
to fan.
An 8 is a customer. A 9 or 10 is a fan. And that difference is up to you.
Your customer doesn't see departments, but one company. Every contact counts, from the first conversation to the invoice. In this book you discover how you and your colleagues make the difference together: customers who stay, buy more and recommend you with enthusiasm. And colleagues who proudly tell people where they work. Every chapter gives you something to do tomorrow, and the free scan shows you right away where you and your team stand. Dutch edition.
Hardcopy · E-book · Audiobook (Dutch)
View and pre-orderSales, Honest
and Relaxed.
More revenue with less stress.
Why does sales so often feel awkward and forced? Because we are conditioned to convince instead of genuinely help. The practical guide to selling from real connection. 2nd edition, 3,000+ sold.
Hardcover · E-book · Audiobook
View the bookRather get started right away?
Take the free scan.
Score yourself on the 46 statements of the Customer Experience Model and see where your biggest gains are. Free, in a few minutes.

