Immediate results. The training fundamentally changed our sales team.
Honest. Relaxed. Winning.
More revenue.Less stress.Making fans, together.
Whether you sell or have customer contact every day, together you make fans. More revenue, less stress, and work that gives energy again.
ENTREPRENEUR, TRAINER AND AUTHOR
#1 bestseller Managementboek. 3,000+ books sold. I teach every training myself.
- For teams and individuals
- 4.9 on Google
- #1 at Managementboek
- Bestselling author
- 9.1 from participant evaluations
You make fans with everyone.
A customer doesn't become a fan through one department. Marketing, sales, support, delivery, project management: every conversation counts. Everyone with customer contact helps decide whether someone stays, grows and recommends you. That togetherness is the total customer experience.
And when you do it together, something magical happens. Customers stay longer, recommend you, and the work becomes more enjoyable. For you, for your colleagues, for the customer. If it isn't shared, it starts to nag. You go for it, the other doesn't, and that's where the frustration creeps in. So you don't make fans alone. You make them with everyone.
The old way no longer works.
Customers are smarter than ever. They use AI. They see straight through slick talk and tricks. And the moment customer contact revolves around pressure, targets or ticking off a task, the energy and the trust drop. For you, and for your customer. Pushing, forcing, scoring: it delivers less and less. What does work today is genuine interest and real contact. Not a hunter, but a partner. Not a checklist, but building together. That is how you earn trust. And that is how you make fans.
How I do that, you can read in my book Sales, Oprecht en OntspannenNo tricks. Measurable results.
Honest and relaxed may sound soft. It delivers hard numbers.
And we mean measurable literally: with Fanscore you see in black and white how many customers truly recommend you. Discover Fanscore →
Leads that become customers
“Not by pushing harder, but by being genuinely interested.”
These are the elements that turn customers into fans. How well do you do it?
A grip on your sales, on the customer experience, and on fundamentally creating fans. Everyone with customer contact influences it. You do it together. Score yourself or your organisation on the six elements and see right away where the biggest gain is. Do it right after a customer conversation, for the overall customer experience, or to see where your team stands.
Tap directly in the chart or use the sliders.
Tap the dots to score yourself (1 = low, 10 = high)
Tap (i) for an explanation
You truly care about the customer.
Calm, no pressure.
The first impression is right.
Belief in your case and yourself.
Understanding the real problem.
Guided, also after the purchase.
And what do your customers say?
The scan shows how you or your team score yourselves. Fanscore measures the other side: what your customers say, and whether they truly recommend you.
Discover FanscoreHow it works together.
Measure
Know where you stand. The free scan for yourself or your team, Fanscore for what your customers say.
Train
Work on exactly what the measurement shows. For salespeople and for everyone with customer contact.
Sustain
The Year Program with quarterly measurement: measure and adjust every quarter, so the results last.
Want to really make the difference?
Read the book.
You just scored yourself or your team. Maybe it wasn't so bad. Maybe you saw exactly where it pinches. How you change that is in the book. The same model, the same six elements, now fully explained. With the stories, the mistakes, the approach behind them and concrete exercises to get started yourself. Almost every client who truly made the difference started here. First read. Then do.
- The complete model behind honest and relaxed selling
- The #1 bestseller on Managementboek
- Ready to apply in your own practice
Klaas Kroezen.Entrepreneur. Trainer. Author.
With 25 years of international experience in sales and entrepreneurship, I generated tens of millions of euros in revenue with my own company, across 21 countries, for clients like Google, Microsoft, ING and Samsung.
After selling my customer research agency WUA, I focus fully on one thing: helping you win. As a guide I stand beside you, with a proven foundation instead of tricks. For salespeople, entrepreneurs and everyone with customer contact. The result: from customer to fan, more revenue with less stress.
- Years of experience
- 25+
- Years of experience
- Countries
- 21
- Countries
- On Google
- 4,9
- On Google
- Management book
- #1
- Management book
Ready to start?
Start today.
Honest & Relaxed.One method, two audiences. Choose the training that fits your role.
- Sales Excellence Training
- Online € 997 excl. VAT
- Customer Success Training
- Online € 997 excl. VAT
With coaching or in-company: tailor-made, we discuss it in one conversation.
I teach every training myself. That is why I start a limited number of programmes each quarter.
- Instant online access
- Always tailor-made
- 25+ years of experience