Immediate results. The training fundamentally changed our sales team.
Honest. Relaxed. Winning.
More revenue.Less stress.Making fans, together.
Whether you sell or have customer contact every day, together you make fans. That's the total customer experience. More revenue, less stress, and work that gives energy again.
Or take the free scan right away- Bestselling author
- Always taught by Klaas himself
- For teams and individuals
- 4.9 on Google
- #1 at Managementboek
- Bestselling author
- 9.1 from participant evaluations
You make fans with everyone.
A customer doesn't become a fan through one department. Marketing, sales, support, delivery, project management: every conversation counts. Everyone with customer contact helps decide whether someone stays, grows and recommends you. That togetherness is the total customer experience.
And when you do it together, something magical happens. Customers stay longer, recommend you, and the work becomes more enjoyable. For you, for your colleagues, for the customer. If it isn't shared, it starts to nag. You go for it, the other doesn't, and that's where the frustration creeps in. So you don't make fans alone. You make them with everyone.
The old way no longer works.
Customers are smarter than ever. They see straight through slick talk and tricks. And the moment customer contact revolves around pressure, targets or ticking off a task, the energy and the trust drop. For you, and for your customer. Pushing, forcing, scoring: it delivers less and less. What does work today is genuine interest and real contact. Not a hunter, but a partner. Not a checklist, but building together. That is how you earn trust. And that is how you make fans.
How I do that, you can read in my book Sales, Oprecht en OntspannenNo tricks. Measurable results.
Honest and relaxed may sound soft. It delivers hard numbers.
Leads that become customers
“Not by pushing harder, but by being genuinely interested.”
These are the elements that turn customers into fans. How well do you do it?
A grip on your sales, on the customer experience, and on fundamentally creating fans. Everyone with customer contact influences it. You do it together. Score yourself or your organisation on the six elements and see right away where the biggest gain is. Do it right after a customer conversation, for the overall customer experience, or to see where your team stands.
Tap directly in the chart or use the sliders.
Tap the dots to score yourself (1 = low, 10 = high)
Tap (i) for an explanation
You truly care about the customer.
Calm, no pressure.
The first impression is right.
Belief in your case and yourself.
Understanding the real problem.
Guided, also after the purchase.
Want to really make the difference?
Read the book.
You just scored yourself or your team. Maybe it wasn't so bad. Maybe you saw exactly where it pinches. How you change that is in the book. The same model, the same six elements, now fully explained. With the stories, the mistakes, the approach behind them and concrete exercises to get started yourself. Almost every client who truly made the difference started here. First read. Then do.
- The complete model behind honest and relaxed selling
- The #1 bestseller on Managementboek
- Ready to apply in your own practice
You create fans
together.
This is how you get a grip on fundamentally creating fans, and grow your revenue with less stress. Choose where you start.
Sales, Honest & Relaxed
The #1 bestseller by Klaas Kroezen. The theory and the model behind honest and relaxed selling.
View Inspiration sessionExperience it together
Tailored to your team, an ideal first introduction.
View For salesSales Excellence
The full training for everyone who actively sells.
View For customer contactCustomer Success
The full training for everyone in customer contact.
View CoachingThe Year Programme
Behaviour change does not happen in a day. A full year one-on-one or with your team, together every quarter.
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Klaas Kroezen.Entrepreneur. Trainer. Author.
With 25 years of international experience in sales and entrepreneurship, Klaas generated tens of millions in revenue, across 21 countries, for clients like Google, Microsoft, ING and Samsung.
After selling WUA, he focuses fully on training sales professionals and everyone with customer contact. One method. Two worlds. One result: fans. Because creating fans is meaningful. It makes the work more enjoyable, and customers stay longer.
- Years of experience
- 25+
- Years of experience
- Countries
- 21
- Countries
- On Google
- 4,9
- On Google
- Management book
- #1
- Management book
Ready to start?
Start today.
Honest & Relaxed.One method, two audiences. Choose the training that fits your role.
- Instant online access
- Always tailor-made
- 25+ years of experience