Your team back on its game.
Inspiration. Interaction.
A tailored session where your team experiences the approach: Sales, Honest & Relaxed and From customer to fan. The same mentality, concrete actions, and energy that sticks.
Your speaker is Klaas Kroezen, author of the bestseller 'Sales, Honest & Relaxed'.
Your team can do more. But it doesn't happen by itself.
You might recognise it. The team waits instead of taking the customer by the hand. Selling feels uncomfortable, like pushing where you don't want to push. The energy drops, and opportunities slip away.
I know that feeling. And I know it can be different. Not with tricks or more pressure, but by looking at customers honestly and at ease. Then the energy comes back, and the joy too.
We fully align the session with your business and goals. No standard talk.
Not listening to theory, but experiencing together. Exercises, conversation and recognition.
The team goes home with a personal action plan they can apply immediately.
“The team was super enthusiastic. Lots of interaction, an open and pleasant atmosphere. Very positive reactions.”
Team lead, Budget Thuis
Who stands before your team
I spent 25 years on the front line as an entrepreneur and CEO. I built market research agency WUA, achieved tens of millions of euros in revenue across 21 countries, with clients like Google, Samsung, Microsoft, Bol and ING. After selling in 2022, I train teams and professionals in honest and relaxed selling, over 500 by now. My book 'Sales, Honest & Relaxed' became number 1 at Managementboek.
No tricks, no scripts. But the attitude and the mindset with which your team looks at customers differently tomorrow.
Not heard.
But experienced.
An energetic, personal introduction to honest and relaxed selling, at your location. We don't work from tricks, but from attitude, beliefs and the mindset behind sales.
The team feels the difference immediately and thinks differently about customers, value and their own role. Everyone leaves with a personal action plan.
I align the content with you, to your business and goals. From a small group to a full room, a morning or an afternoon.
From connection
to concrete actions.
Three phases that take your team from energy and recognition to an approach they'll use the very next day.
Connection
We open with energy and recognition: what do you expect, what do you struggle with, and how do you actually want to come across to customers?
Thinking in fans
From customer to fan, the whole funnel together. The best and worst customer experience, and always giving the best advice.
Mindset and state
Beliefs, identity and meaning. The difference between pushing and genuinely helping. You discover it's a choice, and that it brings much more: more revenue, less stress, and fulfilment for the organisation and for yourself. Because customers become fans.
A team that looks
at customers differently.
Focus on fans
The will to make fans comes from the team itself, not from the top down.
Less waiting
The team takes the customer by the hand, instead of waiting.
Shared language
Everyone speaks the same language about customers, value and attitude.
An action plan
Everyone leaves with concrete steps that are immediately applicable.
Klaas in action.
Honest and relaxed.
Clear and complete.
Fully tailored.
Inspiration and interaction, not one-way
Usually 2 to 2.5 hours, shorter is negotiable
At your location, our regular beach club in Castricum aan Zee or another inspiring venue
Small or large, we adapt the formats
The team often reads the first chapter of Sales, Honest & Relaxed beforehand
Aligned with your business and goals
A strong first step. From here you can decide to continue with the full Sales Excellence Training and/or Customer Success Training.
Is Klaas available?
Discuss your situation.
Tell us briefly about your team, the occasion and what you want to achieve. We'll see together if the date works and how we tailor the session for you.
Frequently asked questions.
About the inspiration session.
A sales inspiration session is an interactive session of 2 to 2.5 hours that gives your team new energy and insights about selling. No scripts or tricks, but genuine connection with the customer. We deliver the session at your location, at our regular beach club in Castricum aan Zee or anywhere else in the Netherlands or Belgium, and align the content with your business beforehand.
This inspiration session centres on 'From customer to fan': how your team helps customers so well that they become fans and start recommending you. We walk through the entire customer journey together, from first contact to ambassador, and everyone leaves with a personal action plan.
Choose a speaker who has actually worked in sales for years. Klaas Kroezen has been in the field for over 25 years and wrote the bestseller Sales, Honest & Relaxed about it. He speaks anywhere in the Netherlands and Belgium, from small teams to full rooms, and clients rate his work 4.9 on Google.
Because your team notices the difference immediately. Klaas Kroezen built market research agency WUA as an entrepreneur and CEO, selling in 21 countries to clients like Google, Samsung, Microsoft, Bol and ING. He doesn't talk about sales from a distance, but shares stories and insights from 25 years of his own practice.
Usually 2 to 2.5 hours. Shorter is negotiable. We align the format and duration with your programme and goal.
From a small team to a full room. We adapt the formats to the group size, so it stays interactive and personal.
At your location, at our regular beach club in Castricum aan Zee or another inspiring venue, anywhere in the Netherlands and Belgium.
It depends on group size, duration and location; every inspiration session is tailored. Tell us briefly about your team and the occasion via the form, and we'll be in touch within one working day with a tailored proposal.
New energy, a shared language about customers and value, and a personal action plan per participant. A strong first step towards the full Sales Excellence Training or Customer Success Training.
Ready for a
tailored session?
Discuss your situation and wishes with Klaas. Together we'll create a session that fits your team.