You don't make fans alone.
You make fans together.
Speaker on customer focus and sales, at your kick-off, customer event or conference. Or an inspiration session with your team. About fewer walls between departments, and how you turn customers into fans together. Everyone goes home with concrete actions.
What it delivers.
New energy
Your team wants it themselves, you don't have to push anyone.
Everyone takes part
Colleagues without a sales role also see how much influence they have on the customer.
The same language
Everyone talks about customers and what they need in the same way.
An action plan
Everyone goes home with concrete steps for the next day.
Three topics.
From practice and from my books.
Fans are made together: fewer walls
Your customer doesn't see departments, he sees one company. Wherever work gets thrown over the wall, you lose fans. About the empty chair at the table, why 80% of companies think they do well while only 8% of their customers agree, and how you build one customer journey together.
For whom: kick-offs, customer events and conferences, and organisations where sales, service and delivery can work together better.
Van klant naar fan
An 8 is a customer, a 9 or 10 is a fan. How your whole team turns satisfied customers into fans. Fans stay, buy more and recommend you.
For whom: everyone who shapes what the customer experiences, from management to customer service.
Sales, Oprecht & Ontspannen
Selling that feels good, for you and for your customer. More revenue with less pressure, because you really help customers move forward.
For whom: sales and account teams, and everyone who talks with customers.
How the session works.
From an 8 to a 9 or a 10.
A Van klant naar fan session has three parts, each applied to your own customers. Choose Sales, Oprecht & Ontspannen and it is about your own conversations with customers. Always with lots of interaction, and everyone gets to work on it themselves.
It starts with you
What makes the difference between an 8 and a 9 or 10? We look at your own attitude and at the question that changes a lot: do I come to bring value, or to take something?
The customer sees one company
From the first contact to long after the purchase. Where does it go wrong between departments, and who influences how the customer experiences you? Usually it turns out to be everyone.
1% better every day
How do you make sure it doesn't fade after the session? With the scan, with listening to customers as a habit, and with a rhythm you can keep up.
Klaas in action.
Honest and relaxed.
Who is Klaas Kroezen?
I built a research agency that spent fifteen years studying what customers really experience in 21 countries, for brands like Google, Microsoft and ING. In 2022 I sold my share in the company.
Now I am an entrepreneur who trains, coaches and speaks. I have trained more than 1,000 professionals and wrote two books: the bestseller Sales, Oprecht & Ontspannen and Van klant naar fan.
“The team was super enthusiastic. Lots of interaction, an open and pleasant atmosphere. Very positive reactions.”
Team leader, Budget Thuis
Two options.
Choose what suits you.
Inspiration session
€ 3,750
Your team gets new energy and insights, and we close with a short action plan.
Inspiration day
€ 5,750
Inspiration in the morning. In the afternoon we go deeper with the team and decide on concrete actions together.
Option: the book in advance
Fun and useful: every participant receives the book Sales, Honest & Relaxed or Van klant naar fan in advance, with a small homework assignment: read chapters 1 and 2. That way everyone starts from the same foundation and we get more out of the session. You order the books on top, with a group discount.
Excl. VAT, in the Netherlands. Belgium on request.
Location: At your location, at a beach pavilion in Castricum or at another place that suits you.
Check if I'm available,
or plan a date together.
Tell me briefly about your team, the preferred date and which option you have in mind. I'll let you know within one working day whether I can make it, or we find a date together.
Frequently asked questions.
About speaking and the inspiration session.
Yes. I speak about customer focus, fans and sales, for small and large audiences. The most requested topic is Fans are made together: how to make the walls between departments smaller, so the customer experiences one company. Tell me your date, the audience and what you want to achieve, and I will make a proposal.
An inspiration session is an interactive session of 2.5 hours (or a full day) with your team, at your location or at the beach in Castricum. On sales (selling honestly and relaxed) or on customer focus (turning customers into fans together). We look at your own customers and customer journey, and everyone goes home with their own action plan. It is often the start of a training or coaching programme, but it also works on its own.
You choose from three topics. Fans are made together is about fewer walls between departments, so the customer experiences one company. Van klant naar fan is about how your whole team turns satisfied customers into fans, for everyone who shapes what the customer experiences. Sales, Oprecht & Ontspannen is about selling in a way that feels good, for you and your customer: more revenue with less pressure. Not sure? Then we look together at what fits best.
An inspiration session of 2.5 hours costs € 3,750, an inspiration day € 5,750. Both excl. VAT, in the Netherlands. For Belgium I make a proposal on request.
The inspiration session is 2.5 hours of inspiration with a short action plan. On the inspiration day we do the same in the morning, and in the afternoon we go deeper with the team so you decide on concrete actions together.
It is not required, but it is recommended. You can order the books on top, with a group discount: every participant then receives Sales, Honest & Relaxed or Van klant naar fan in advance, with chapters 1 and 2 as homework. That way we all start from the same foundation and can go deeper right away.
At your location, at a beach pavilion in Castricum or at another place that suits you.
It works best with a group of 12 to 15 people: then we can really take steps. Smaller is fine too. A larger group is certainly possible; I then adapt the session and the formats to the group.