BNR Marketing & Sales Podcast: Start with the Customer! - Klaas Kroezen
BNR, the Dutch business news radio station, talks to Klaas Kroezen about mindset, yoga, productivity, thinking big and staying focused, and about many things related to entrepreneurship and online marketing.
In this interview, BNR, the Dutch business news radio station, talks to Klaas Kroezen about mindset, yoga, productivity, how to think big and stay focused, and about many things related to entrepreneurship and online marketing.
Klaas Kroezen is co-founder, together with his brother Henk Kroezen, of the company WUA (Klaas sold his stake in 2022). WUA has specialised in digital experience benchmarking for many years.
WUA researches the findability, experience, ease of use and other key aspects of leading brands worldwide, focusing in particular on these brands' websites. Klaas is an inspiring entrepreneur.
The interview was made possible by BNR Nieuwsradio.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
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