21.7% better at sales after one month, that is exactly what happened to Joost
"I want to become the best at sales," said Joost. He already had experience, but felt there was more in him.
Joost wanted things to be different. "I want to become the best at sales," he said when he booked a call with me via Google Ads.
He already had experience, but felt there was more in him. More structure. More impact. More results.
Together we got to work: a powerful kick-off, the Online Sales Excellence Training, and to finish, Joost presented his insights and action plan to me.
The result? 21.7% better at sales. In just one month.
Measured with the proven Customer Experience Model, based on six pillars: honesty, relaxation, form, content, beliefs and process.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas