The Sales Excellence Training with Heigo
What energy! At the closing session of the Sales Excellence Training with Heigo. In one month we worked through the full programme together.

What energy! At the closing session of the Sales Excellence Training with this group from Heigo.
In one month we worked through the full programme together. With people from inside sales, field sales and the management team. It was precisely that mix that made it strong.
The programme consisted of a joint kick-off with customer-focused exercises and an in-depth interview with the owner. The online Sales Excellence Training, in which everyone worked on the same foundation. And closing presentations in four groups of three, with concrete insights and actions for daily practice.
What I genuinely love: eyes that start to shine when you turn customers into fans. I saw that in many of the participants.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
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