Summer training: 10% better at B2B sales with the Sales Excellence Training
A summer in which you not only enjoy the sun, but also measurable growth in your sales and customer focus.
Imagine: a summer in which you not only enjoy the sun, but also measurable growth in your sales and customer focus.
You learn to sell in a way that suits you, honest, relaxed and effective.
You develop your sales skills based on the Customer Experience Model and make your improvement measurable. You discover how to sell from your own strength, build trust and increase your commercial impact.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas