Sales Excellence Summer Training with GP Products
My very first international client. An innovative company that gives exclusive cars like Ferrari and Lamborghini that little bit extra.
Last Tuesday we kicked off something special. The Sales Excellence Summer Training with my very first international client: GP Products.
An innovative company that gives exclusive cars like Ferrari, Land Rover, Audi, BMW, Porsche and Lamborghini across Europe that little bit extra. And now they are also investing in the most valuable asset of all: their people.
We started the day with a shared breakfast. This was followed by a bonding exercise in which everyone wrote a positive word on each other's back.
Over the next two months they will dive into the online Sales Excellence Training. After that, we will come together again for closing presentations with concrete insights and actions.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas