The Sales Excellence & Customer Success Programme with Vasco Consult
The Vasco Consult team completed the Sales Excellence & Customer Success Programme: stronger customer relationships and better sales skills in one month.
A great achievement by the team at Vasco Consult after completing the Sales Excellence & Customer Success Programme.
Together with five consultants, Pieter Vliegenthart, Floris Kruijdenberg, Léon Jansen, Dolf Helsloot and Nick Versteegt, we worked on strengthening customer relationships and improving sales skills. Out of all the presentations there was one winner: Léon Jansen, congratulations!
The team completed the programme within a month:
- On 25 September we started with a kick-off, where the central question was: "How can we deliver more value to our customers in an honest and relaxed way?"
- Between 25 September and 15 October, the consultants followed the Online Sales Excellence Training for B2B, where they learned how to reach the top with the Customer Experience Model.
- On 15 October, each consultant presented his key insights and concrete actions. Together we discussed the entire sales funnel, from the first customer contact to turning customers into fans.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
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