Why I invest in the next generation of entrepreneurs
Two young entrepreneurs, Niek Lintermans and Max Berkelmans, received a session as a gift. Why I invest time and revenue in the next generation.
Two young entrepreneurs with ambition. Niek Lintermans and Max Berkelmans. Big plans. Lots of questions.
This month I gave them a session as a gift, because young talent is the future. I believe that sharing knowledge is one of the most beautiful things you can do.
That is why I invest part of my time and revenue in the next generation of entrepreneurs.
Best of luck with the start of your business!
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas