At the end of November I am launching my book: Sales, Honest & Relaxed
More than 25 years of sales experience with clients like Google, Samsung, Microsoft and ING. Everything I have learned, brought together in one book.
At the end of November I am launching my book: Sales, Honest & Relaxed.
I have more than 25 years of experience in sales. Always from my own company, selling to organisations like Google, Samsung, Microsoft and ING, all over the world.
What I have seen in all those years is that sales is often not honest. That a lot of tension and forcedness creeps in. That pressure comes from the finance side, because it has to happen. And then you get exactly the opposite result of what you want.
My biggest insight: honest and relaxed selling works by far the best in the long run, for the best results.
And how do you do that? That is what this book is about.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
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