The second print run is in. 2,500 books
This still feels unreal. The second print run is in. Grateful to everyone who reads this book and passes it on.
This still feels unreal. The second print run is in. 2,500 books.
Sales, Honest & Relaxed.
Grateful to everyone who reads this book and passes it on.
From now on, it will be delivered within one working day again.
Read also
About the author
Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas