Number 1 in the Managementboek Top 100
Why does selling feel so forced? Because we are taught to persuade instead of help. This book shows how sales works when you listen honestly.
"Why does selling feel so forced? Because we are taught to persuade instead of help. This book shows how sales works when you listen honestly, show empathy and advise in a relaxed way."
"Customers do their own research and do not want sales talk, but real value. With practical insights and directly applicable tips, you learn a selling style that feels natural, converts better and gives more satisfaction."
How wonderful now, with a number 1 listing in the Managementboek Top 100, the Dutch management book chart. Thank you to everyone who reads, shares, gives and applies the book.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas