My new book: Sales, Honest & Relaxed
YESS! This milestone has been reached. I am so grateful for all the wonderful people we celebrated this with.
YESS! This milestone has been reached. My new book: Sales, Honest & Relaxed.
I am so grateful for all the wonderful people we celebrated this with.
With beautiful speeches by Simon Kornblum and Pim van Tol.
I am convinced that sales only becomes truly powerful when it happens honestly, in a relaxed way and without pressure on the outcome.
But how do you do that? That is exactly why I wrote this book.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas