From surviving to growing: How coaching changed BOTS
'We were completely focused on survival. Everything revolved around solving immediate problems', says Sean Martens, CTO of BOTS
Written by Sean Martens, CTO of BOTS
It was on this beach that I first met Klaas Kroezen, in early 2023. The world looked very different for BOTS back then. We were completely focused on survival. Everything revolved around solving the immediate problems, and there was little room to really look ahead.
While we were mostly busy firefighting, Klaas started talking about how we would become a profitable company. His energy and optimism proved contagious.
What seemed unrealistic at the time became reality: thanks in part to Klaas's coaching, we closed 2024 with a profit.
That is why I wholeheartedly recommend Klaas to anyone looking for a renewed focus on the customer and sustainable growth.
Read also
Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas