How do you create a sales and customer focused mindset in your team?
A sales and customer focused mindset in your team makes the difference.
A sales and customer focused mindset in your team makes the difference.
It starts with awareness: where do we stand now? How do our customers experience us? And where do we want to go?
Then it is about developing skills: listening, asking deeper questions, connecting. Not from a script, but from genuine interest.
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas