BAM! Number 1 at Managementboek in the Marketing category
How wonderful that I can help so many people with honest and relaxed sales. A great reason to pop open a bottle of champagne.
BAM! Number 1 at Managementboek, the Dutch management book chart, in the Marketing category.
How wonderful that I can help so many people with honest and relaxed sales.
A great reason to pop open a bottle of champagne.
Perhaps the book is something for you too?
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Klaas Kroezen is an entrepreneur who trains, coaches and speaks. He wrote the #1 Dutch bestseller Sales, Honest & Relaxed and the new book Van klant naar fan (From customer to fan, November 2026). After 25+ years in sales with his own international market research firm, he helps organisations adopt the From customer to fan mindset: selling honestly and relaxed, and turning customers into fans with the whole team.
More about Klaas