BNR Marketing & Sales Podcast: Start with the Customer! - Klaas Kroezen

In this interview, BNR, the Dutch business news radio station, talks to Klaas Kroezen about mindset, yoga, productivity, how to think big and stay focused, and about many things related to entrepreneurship and online marketing.

Klaas Kroezen is co-founder, together with his brother Henk Kroezen, of the company WUA (Klaas sold his stake in 2022). WUA has specialised in digital experience benchmarking for many years.

WUA researches the findability, experience, ease of use and other key aspects of leading brands worldwide, focusing in particular on these brands' websites. Klaas is an inspiring entrepreneur.

The interview was made possible by BNR Nieuwsradio.