21.7% better at sales after one month, that is exactly what happened to Joost
"I want to become the best at sales," said Joost. He already had experience, but felt there was more in him.
Joost wanted things to be different. "I want to become the best at sales," he said when he booked a call with me via Google Ads.
He already had experience, but felt there was more in him. More structure. More impact. More results.
Together we got to work: a powerful kick-off, the Online Sales Excellence Training, and to finish, Joost presented his insights and action plan to me.
The result? 21.7% better at sales. In just one month.
Measured with the proven Customer Experience Model, based on six pillars: honesty, relaxation, form, content, beliefs and process.
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Klaas Kroezen is ondernemer die traint, coacht en spreekt. Hij schreef de #1 bestseller Sales, Oprecht & Ontspannen en het nieuwe boek Van klant naar fan (november 2026). Na 25+ jaar sales vanuit zijn eigen internationale marktonderzoeksbureau helpt hij organisaties met de mindset Van klant naar fan: oprecht en ontspannen verkopen, en met het hele team van klanten fans maken.
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