Sales Excellence Summer Training with GP Products
My very first international client. An innovative company that gives exclusive cars like Ferrari and Lamborghini that little bit extra.

Last Tuesday we kicked off something special. The Sales Excellence Summer Training with my very first international client: GP Products.
An innovative company that gives exclusive cars like Ferrari, Land Rover, Audi, BMW, Porsche and Lamborghini across Europe that little bit extra. And now they are also investing in the most valuable asset of all: their people.
We started the day with a shared breakfast. This was followed by a bonding exercise in which everyone wrote a positive word on each other's back.
Over the next two months they will dive into the online Sales Excellence Training. After that, we will come together again for closing presentations with concrete insights and actions.
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Klaas Kroezen is ondernemer die traint, coacht en spreekt. Hij schreef de #1 bestseller Sales, Oprecht & Ontspannen en het nieuwe boek Van klant naar fan (november 2026). Na 25+ jaar sales vanuit zijn eigen internationale marktonderzoeksbureau helpt hij organisaties met de mindset Van klant naar fan: oprecht en ontspannen verkopen, en met het hele team van klanten fans maken.
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