Number 1 in the Managementboek Top 100

"Why does selling feel so forced? Because we are taught to persuade instead of help. This book shows how sales works when you listen honestly, show empathy and advise in a relaxed way."

"Customers do their own research and do not want sales talk, but real value. With practical insights and directly applicable tips, you learn a selling style that feels natural, converts better and gives more satisfaction."

How wonderful now, with a number 1 listing in the Managementboek Top 100, the Dutch management book chart. Thank you to everyone who reads, shares, gives and applies the book.