Why is speaking the same customer language so important for growth?
Marketing, New Business and the internal organisation often speak a different customer language. That costs frustration and profitability.
Why is speaking the same customer language so important for growth?
At the top of the funnel, Marketing is busy creating awareness. Then you have New Business, focused on winning new customers. And then the internal organisation takes over to make sure customers are happy, stay happy and grow.
The ideal picture is when customers are so happy that they genuinely become fans and spread the word to their network. Those are the very best leads.
Where it often goes wrong: marketing, new business and existing customers, everyone speaks a different customer language. That costs an incredible amount of frustration and profitability.
That is why I have created several trainings to get the whole organisation speaking the same customer language.
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Klaas Kroezen is ondernemer die traint, coacht en spreekt. Hij schreef de #1 bestseller Sales, Oprecht & Ontspannen en het nieuwe boek Van klant naar fan (november 2026). Na 25+ jaar sales vanuit zijn eigen internationale marktonderzoeksbureau helpt hij organisaties met de mindset Van klant naar fan: oprecht en ontspannen verkopen, en met het hele team van klanten fans maken.
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