How do you turn the tide when your sales are lagging?

When your sales are lagging, it is obviously incredibly frustrating. What I see at many organisations is that stress then rises. Energy drops. And profit falls.

The big danger is that this tension also gets carried over to your customers, and as a result they buy even less. Because they can feel it.

The art is to stay honest and relaxed. Two tips to turn the tide right now:

Tip 1: Increase the number of appointments. Because without an appointment, there is no deal.

Tip 2: Focus on the right question: how can you deliver more value to your customer? To new customers as well as existing ones.

What is important to realise: what you do today usually only shows in the results three months from now. So stay honest and relaxed, and trust in the outcome.