The philosophy.

Why selling honestly and relaxed works, and pushing does not.

Read the whole series in order
The iceberg: why pushing on results changes nothing | Klaas Kroezen, honest and relaxed
The philosophy4 August 2026

The iceberg: why pushing on results changes nothing

Steering on results only changes behaviour at the surface. Discover the six layers of the iceberg and why the deepest layer brings in the most revenue.