Sales culture.

Target pressure, discount reflexes, and what leadership can do about it.

Read the whole series in order
Changing your sales culture: start with the leadership | Klaas Kroezen, honest and relaxed
Culture29 September 2026

Changing your sales culture: start with the leadership

You can train your team all you want, but if the leadership keeps pushing nothing changes. Discover how to build an honest, relaxed sales culture.

Why discount campaigns cost you both your margin and your dignity | Klaas Kroezen, honest and relaxed
Culture24 September 2026

Why discount campaigns cost you both your margin and your dignity

Giving a discount to save the quarter looks smart but teaches customers to wait for your next gap. Discover what discounts really cost and what works.

Target pressure: why "push harder" actually costs you revenue | Klaas Kroezen, honest and relaxed
Culture20 August 2026

Target pressure: why "push harder" actually costs you revenue

Monthly pressure feels decisive but activates exactly the behaviour that drives customers away. Discover what target pressure really does, and what actually works.