Training and learning.
What sales training costs, what it delivers, and how to choose the right one.
Read the whole series in order
Sales for marketers: why your work is sales too
Marketing and sales are not separate worlds. Discover why every marketing touchpoint counts in the customer experience, and how you turn customers into fans together.
Sales for engineers and specialists: your knowledge is the weapon
As a specialist you have an advantage in sales: your expertise. Discover how you go from tech-obsessed specialist to the knowledge partner customers choose.
Selling as an introvert: you do not need to be a talker
The myth of the born salesperson holds introverted professionals back. Nonsense: the best advisors are precisely the best listeners. Discover why.
Sales training for entrepreneurs who would rather not sell
You became an entrepreneur to practise your craft, not to sell. Yet it has to happen. Discover how sales feels when it becomes helping instead of pushing.
What makes a good leadership coach?
A good leadership coach has led teams themselves. Discover what to look for when choosing a leadership coach and how leadership and sales come together.
What does a business coach do, and when do you need one?
A business coach helps you grow as an entrepreneur, with someone who has done it themselves. Discover what a business coach does and when it helps you on.
Tailored B2B sales training: why one script never fits
Why standard sales training rarely sticks, and how a tailored approach built on the Customer Experience Model does lead to lasting results. Honest and relaxed.
For the consultant who does not see themselves as a salesperson
You work with customers but do not feel like a salesperson? You are exactly the one turning customers into fans. Discover how, with honest and relaxed and the Customer Experience Model.
Sales training without tricks: your customer sees straight through it
Tricks and scripts no longer work. Discover how to sell honestly and relaxed, from customer to fan, with Klaas Kroezen's Customer Experience Model.
From persuading to honestly helping: how to transform your sales team
Your sales team calls customers and sends proposals, but somehow it feels forced. The targets are met, but the atmosphere is tense.
The Sales Excellence Training with Heigo
What energy! At the closing session of the Sales Excellence Training with Heigo. In one month we worked through the full programme together.
Sales Excellence Autumn Training: 10% better at sales in one month
Are you an entrepreneur or responsible for sales? Then these are the months when it happens.