The Customer Experience Model.
The six elements of customer experience, and what they do in a sales conversation.
Read the whole series in order
First impressions in sales: why form makes the difference
Long before you say anything, you are already communicating. Discover how form, from body language to story, leaves an unforgettable impression on your customer.
Your sales process: not a straitjacket but a guide for the customer journey
A good sales process gives you calm and your customer something to hold on to, from first contact to fan. Discover the six phases of a fan-centric process.
Become the trusted advisor: why content is your secret weapon
Your most powerful sales tool is your expertise. Discover how to go from product pusher to the knowledge partner customers queue up for.
Beliefs in sales: the load-bearing walls of your results
Your beliefs steer every sales conversation, often without you realising it. Discover how to find and turn around limiting beliefs, in four steps.
Relaxed selling: how to let go of the pressure to perform
Relaxed selling means letting go of the pressure of the deal and focusing on the conversation. Discover why calm pays off more, with the Customer Experience Model.
Honest selling: what it is and why it pays off more
Honest selling means helping instead of persuading. Discover what it is, why customers feel it at once, and how it earns you more fans.