Selling honestly and relaxed: the complete series.
The complete reading line, from the Customer Experience Model to choosing a sales training. In reading order, from start to finish.
26 articles, in reading order
- 01From customer to fan21 July 2026
The Customer Experience Model: the six elements that turn customers into fans
The Customer Experience Model shows in six elements what turns a customer into a fan: two core attitudes and four skills. With a free scan.
- 02The model23 July 2026
Honest selling: what it is and why it pays off more
Honest selling means helping instead of persuading. Discover what it is, why customers feel it at once, and how it earns you more fans.
- 03The model28 July 2026
Relaxed selling: how to let go of the pressure to perform
Relaxed selling means letting go of the pressure of the deal and focusing on the conversation. Discover why calm pays off more, with the Customer Experience Model.
- 04From customer to fan30 July 2026
Customer experience is sales: why every customer experience is revenue
Improving customer experience brings in revenue, because every customer experience is selling. Read why the wall between sales and the rest costs you money.
- 05The philosophy4 August 2026
The iceberg: why pushing on results changes nothing
Steering on results only changes behaviour at the surface. Discover the six layers of the iceberg and why the deepest layer brings in the most revenue.
- 06Leads6 August 2026
Cold outreach: why you are the 41st caller (and how to do it differently)
Your prospect gets called 40 times a week. Why would they listen to you? Discover how to go from cold to warm, without chasing.
- 07Leads11 August 2026
Education is sales: attracting leads without chasing
Why giving away knowledge is the best outreach. The philosophy behind education is sales, with real figures and an approach you can start tomorrow.
- 08The model13 August 2026
Beliefs in sales: the load-bearing walls of your results
Your beliefs steer every sales conversation, often without you realising it. Discover how to find and turn around limiting beliefs, in four steps.
- 09The model18 August 2026
Become the trusted advisor: why content is your secret weapon
Your most powerful sales tool is your expertise. Discover how to go from product pusher to the knowledge partner customers queue up for.
- 10Culture20 August 2026
Target pressure: why "push harder" actually costs you revenue
Monthly pressure feels decisive but activates exactly the behaviour that drives customers away. Discover what target pressure really does, and what actually works.
- 11The model25 August 2026
Your sales process: not a straitjacket but a guide for the customer journey
A good sales process gives you calm and your customer something to hold on to, from first contact to fan. Discover the six phases of a fan-centric process.
- 12The model27 August 2026
First impressions in sales: why form makes the difference
Long before you say anything, you are already communicating. Discover how form, from body language to story, leaves an unforgettable impression on your customer.
- 13Audience1 September 2026
For the sales professional who is done with pushing
Thirty years in the trade, a heart for the customer, but tired of the pushy culture? What you need is language and a framework to make selling without pushing stick internally.
- 14In practice3 September 2026
Which version of yourself do you select? The 100% helping check
One simple check for every customer conversation: am I in "100% helping" mode? Discover how to consciously select the best version of yourself.
- 15Training8 September 2026
What does a business coach do, and when do you need one?
A business coach helps you grow as an entrepreneur, with someone who has done it themselves. Discover what a business coach does and when it helps you on.
- 16Training10 September 2026
What makes a good leadership coach?
A good leadership coach has led teams themselves. Discover what to look for when choosing a leadership coach and how leadership and sales come together.
- 17From customer to fan15 September 2026
From customer to fan: what is a fan and how do you create one?
A satisfied customer is not yet a fan. An 8 is a customer, a 9 or 10 is a fan. Read what a fan is, why fans drive customer retention and how to create them.
- 18From customer to fan17 September 2026
Customer experience as a sales channel: a brand people love buying from
You build a brand people love buying from with every touchpoint, not with advertising. Read how customer experience becomes your strongest sales channel.
- 19From customer to fan22 September 2026
From one euro to three: getting more from your existing customers
A customer's first euro is not the end but the beginning. Read how customer retention and fans turn one euro into three, without pushing.
- 20Culture24 September 2026
Why discount campaigns cost you both your margin and your dignity
Giving a discount to save the quarter looks smart but teaches customers to wait for your next gap. Discover what discounts really cost and what works.
- 21Culture29 September 2026
Changing your sales culture: start with the leadership
You can train your team all you want, but if the leadership keeps pushing nothing changes. Discover how to build an honest, relaxed sales culture.
- 22Training1 October 2026
Sales training for entrepreneurs who would rather not sell
You became an entrepreneur to practise your craft, not to sell. Yet it has to happen. Discover how sales feels when it becomes helping instead of pushing.
- 23Training6 October 2026
Selling as an introvert: you do not need to be a talker
The myth of the born salesperson holds introverted professionals back. Nonsense: the best advisors are precisely the best listeners. Discover why.
- 24From customer to fan8 October 2026
Sales for customer success managers: retention is the new sales
As a customer success manager you sell every day, you just call it something else. Read why retention is the new sales and how you turn customers into fans.
- 25Training13 October 2026
Sales for engineers and specialists: your knowledge is the weapon
As a specialist you have an advantage in sales: your expertise. Discover how you go from tech-obsessed specialist to the knowledge partner customers choose.
- 26Training15 October 2026
Sales for marketers: why your work is sales too
Marketing and sales are not separate worlds. Discover why every marketing touchpoint counts in the customer experience, and how you turn customers into fans together.