Personal.

Encounters, lessons and moments that stayed with me.

Read the whole series in order
Silence week in Mandali with Tijn Touber
Personal10 June 2025

Silence week in Mandali with Tijn Touber

Where are my infinite, boundless ideas? That is the question I asked myself after day 3. And then the insight came.

A phone call from Jaap: from consultant to sales
Personal19 May 2025

A phone call from Jaap: from consultant to sales

'I'm moving from consultant to sales,' he said. 'But honestly, I don't quite know how yet.'

Klaas Kroezen joins the board of Jan XVII
Personal14 May 2025

Klaas Kroezen joins the board of Jan XVII

I have been coming here since 2016, and now I get to strengthen this special place from the inside as well.

Personal18 March 2025

Why I invest in the next generation of entrepreneurs

Two young entrepreneurs, Niek Lintermans and Max Berkelmans, received a session as a gift. Why I invest time and revenue in the next generation.

Personal11 December 2024

100 Lessons from Tony Robbins' Date With Destiny (DWD)

Last week I joined Tony Robbins' Date With Destiny, a six-day, life-changing experience. Here are my top 100 lessons.

100 Lessons from Tony Robbins' Unleash The Power Within (UPW)
Personal10 June 2024

100 Lessons from Tony Robbins' Unleash The Power Within (UPW)

Four intense days with Tony Robbins at Unleash The Power Within in Birmingham, alongside 12,000 others. Here are my top 100 lessons, nuggets of wisdom and strategies.

Why Tony Robbins Visited Me in Amsterdam
Personal9 April 2024

Why Tony Robbins Visited Me in Amsterdam

At 23, utterly inspired by Tony Robbins, I dared to dream big. Years later he flew to Amsterdam to baptise two tulips named after him and his wife. This is that story.

The 100 Lessons from Tony Robbins' Business Mastery
Personal4 March 2024

The 100 Lessons from Tony Robbins' Business Mastery

With many friends I attended Tony Robbins' Business Mastery at the RAI in Amsterdam. In this blog I share the 100 most important lessons, tips and tactics from this five-day intensive training.

Klaas Kroezen sells his stake in WUA
Personal2 November 2022

Klaas Kroezen sells his stake in WUA

After 15 years my adventure at WUA has come to an end. A look back at the journey, the lessons and what comes next.

Klaas Kroezen in Ouders van Nu: In my mind I was already a father when that role was taken from me
Personal16 August 2021

Klaas Kroezen in Ouders van Nu: In my mind I was already a father when that role was taken from me

Klaas Kroezen and his wife Rosalie went through seven miscarriages. In Ouders van Nu, a Dutch parenting magazine, he speaks openly about grief, hope and the little miracle that finally arrived.

100% Inspiratie podcast: Thijs Lindhout in conversation with Klaas Kroezen
Personal15 June 2021

100% Inspiratie podcast: Thijs Lindhout in conversation with Klaas Kroezen

In his 100% Inspiratie podcast, Thijs Lindhout talks with Klaas Kroezen about mindset, sales, building the right team and how to turn your life into a masterpiece.

How Klaas Kroezen built an international company thanks in part to kitesurfing and meditation
Personal8 September 2020

How Klaas Kroezen built an international company thanks in part to kitesurfing and meditation

Thanks in part to kitesurfing, yoga and meditation, Klaas Kroezen found the energy, discipline and focus to build an international company. Ten years after the start, he shares his ten most important lessons.