Training and learning.

What sales training costs, what it delivers, and how to choose the right one.

Read the whole series in order
21.7% better at sales after one month, that is exactly what happened to Joost
Training9 August 2025

21.7% better at sales after one month, that is exactly what happened to Joost

"I want to become the best at sales," said Joost. He already had experience, but felt there was more in him.

Sales Excellence Summer Training with GP Products
Training10 July 2025

Sales Excellence Summer Training with GP Products

My very first international client. An innovative company that gives exclusive cars like Ferrari and Lamborghini that little bit extra.

Summer training: 10% better at B2B sales with the Sales Excellence Training
Training24 June 2025

Summer training: 10% better at B2B sales with the Sales Excellence Training

A summer in which you not only enjoy the sun, but also measurable growth in your sales and customer focus.

How do you create a sales and customer focused mindset in your team?
Training26 May 2025

How do you create a sales and customer focused mindset in your team?

A sales and customer focused mindset in your team makes the difference.

From surviving to growing: How coaching changed BOTS
Training12 May 2025

From surviving to growing: How coaching changed BOTS

'We were completely focused on survival. Everything revolved around solving immediate problems', says Sean Martens, CTO of BOTS

How do you turn the tide when your sales are lagging?
Training8 May 2025

How do you turn the tide when your sales are lagging?

When your sales are lagging, stress rises and profit drops. The big danger is that this tension gets carried over to your customers.

Sales training with the team: a day full of energy, insights and competition!
Training6 May 2025

Sales training with the team: a day full of energy, insights and competition!

Written by Anke Neerhof, director of Connection. Everyone had made a lovely presentation full of creative ideas.

Why is speaking the same customer language so important for growth?
Training15 April 2025

Why is speaking the same customer language so important for growth?

Marketing, New Business and the internal organisation often speak a different customer language. That costs frustration and profitability.

Our own app is live!
Training10 February 2025

Our own app is live!

After months of work, the Klaas Kroezen app is live. Module 1 of the Sales Excellence Training is free, and from now on you can learn anytime, anywhere, straight from your phone.

Training18 December 2024

Video review by Visma YouServe of the Sales Excellence Programme

The sales and marketing team at Visma YouServe talks about the Sales Excellence & Customer Success Programme. Watch the video review.

Training9 December 2024

Tijn Touber on business coaching with Klaas Kroezen

Tijn Touber talks about his experience with business coaching by Klaas Kroezen. Watch the video.

Accelerating growth with Sales Excellence & Customer Success: an inspiring afternoon at Arches Capital
Training3 December 2024

Accelerating growth with Sales Excellence & Customer Success: an inspiring afternoon at Arches Capital

An inspiring afternoon at the Arches Capital Academy: a Sales & Customer Excellence Workshop with 8 entrepreneurs from innovative companies.