All articles.

Everything about selling honestly and relaxed, from the model to daily practice.

Read the whole series in order
How Klaas Kroezen built an international company thanks in part to kitesurfing and meditation
Personal8 September 2020

How Klaas Kroezen built an international company thanks in part to kitesurfing and meditation

Thanks in part to kitesurfing, yoga and meditation, Klaas Kroezen found the energy, discipline and focus to build an international company. Ten years after the start, he shares his ten most important lessons.

BNR Marketing & Sales Podcast: Start with the Customer! - Klaas Kroezen
Personal10 September 2019

BNR Marketing & Sales Podcast: Start with the Customer! - Klaas Kroezen

BNR, the Dutch business news radio station, talks to Klaas Kroezen about mindset, yoga, productivity, thinking big and staying focused, and about many things related to entrepreneurship and online marketing.

Kilimanjaro in 48 hours together with Wim Hof
Personal4 February 2019

Kilimanjaro in 48 hours together with Wim Hof

Together with his father and Wim Hof, Klaas Kroezen climbed to the summit of Kilimanjaro in just 48 hours in 2014. On making the impossible possible after all.