All articles.
Everything about selling honestly and relaxed, from the model to daily practice.
Read the whole series in order
Sales Excellence Summer Training with GP Products
My very first international client. An innovative company that gives exclusive cars like Ferrari and Lamborghini that little bit extra.
Summer training: 10% better at B2B sales with the Sales Excellence Training
A summer in which you not only enjoy the sun, but also measurable growth in your sales and customer focus.
Silence week in Mandali with Tijn Touber
Where are my infinite, boundless ideas? That is the question I asked myself after day 3. And then the insight came.
How do you create a sales and customer focused mindset in your team?
A sales and customer focused mindset in your team makes the difference.
A phone call from Jaap: from consultant to sales
'I'm moving from consultant to sales,' he said. 'But honestly, I don't quite know how yet.'
Klaas Kroezen joins the board of Jan XVII
I have been coming here since 2016, and now I get to strengthen this special place from the inside as well.
From surviving to growing: How coaching changed BOTS
'We were completely focused on survival. Everything revolved around solving immediate problems', says Sean Martens, CTO of BOTS
How do you turn the tide when your sales are lagging?
When your sales are lagging, stress rises and profit drops. The big danger is that this tension gets carried over to your customers.
Sales training with the team: a day full of energy, insights and competition!
Written by Anke Neerhof, director of Connection. Everyone had made a lovely presentation full of creative ideas.
What do you actually mean by honest and relaxed sales?
Recently someone came up to me with a question. "But Klaas, what do you actually mean by honest and relaxed sales?"
Why is speaking the same customer language so important for growth?
Marketing, New Business and the internal organisation often speak a different customer language. That costs frustration and profitability.
Why I invest in the next generation of entrepreneurs
Two young entrepreneurs, Niek Lintermans and Max Berkelmans, received a session as a gift. Why I invest time and revenue in the next generation.