All articles.
Everything about selling honestly and relaxed, from the model to daily practice.
Read the whole series in order
Why is speaking the same customer language so important for growth?
Marketing, New Business and the internal organisation often speak a different customer language. That costs frustration and profitability.
Why I invest in the next generation of entrepreneurs
Two young entrepreneurs, Niek Lintermans and Max Berkelmans, received a session as a gift. Why I invest time and revenue in the next generation.
Our own app is live!
After months of work, the Klaas Kroezen app is live. Module 1 of the Sales Excellence Training is free, and from now on you can learn anytime, anywhere, straight from your phone.
Video review by Visma YouServe of the Sales Excellence Programme
The sales and marketing team at Visma YouServe talks about the Sales Excellence & Customer Success Programme. Watch the video review.
100 Lessons from Tony Robbins' Date With Destiny (DWD)
Last week I joined Tony Robbins' Date With Destiny, a six-day, life-changing experience. Here are my top 100 lessons.
Tijn Touber on business coaching with Klaas Kroezen
Tijn Touber talks about his experience with business coaching by Klaas Kroezen. Watch the video.
Accelerating growth with Sales Excellence & Customer Success: an inspiring afternoon at Arches Capital
An inspiring afternoon at the Arches Capital Academy: a Sales & Customer Excellence Workshop with 8 entrepreneurs from innovative companies.
Michiel Stokman, CEO of BOTS, on business coaching with Klaas Kroezen
Michiel Stokman, CEO of BOTS, talks about his experience with business coaching by Klaas Kroezen. Watch the video.
The Sales Excellence & Customer Success Programme with Vasco Consult
The Vasco Consult team completed the Sales Excellence & Customer Success Programme: stronger customer relationships and better sales skills in one month.
Nadine Bloom on the online Sales Excellence Training
Nadine Bloom talks about her experience with the online Sales Excellence Training. Watch the video.
100 Lessons from Tony Robbins' Unleash The Power Within (UPW)
Four intense days with Tony Robbins at Unleash The Power Within in Birmingham, alongside 12,000 others. Here are my top 100 lessons, nuggets of wisdom and strategies.
MT/Sprout: Why beliefs in sales matter and honesty is key
Every interaction with a customer is sales, Klaas Kroezen believes. Anyone pursuing customer success uses the whole company to help customers buy. This article first appeared on MT/Sprout, a Dutch business and management platform.