All articles.
Everything about selling honestly and relaxed, from the model to daily practice.
Read the whole series in order
Sales training without tricks: your customer sees straight through it
Tricks and scripts no longer work. Discover how to sell honestly and relaxed, from customer to fan, with Klaas Kroezen's Customer Experience Model.
'Sales is human contact. Genuine interest.' Read the interview at Managementboek.
'Sales is human contact. Genuine interest.' Read the interview at Managementboek.
The second print run is in. 2,500 books
This still feels unreal. The second print run is in. Grateful to everyone who reads this book and passes it on.
From persuading to honestly helping: how to transform your sales team
Your sales team calls customers and sends proposals, but somehow it feels forced. The targets are met, but the atmosphere is tense.
Number 1 in the Managementboek Top 100
Why does selling feel so forced? Because we are taught to persuade instead of help. This book shows how sales works when you listen honestly.
The Sales Excellence Training with Heigo
What energy! At the closing session of the Sales Excellence Training with Heigo. In one month we worked through the full programme together.
The book is a Bestseller at Managementboek
Number 1 in the Marketing category. And number 1 in the Advertising and Sales category.
BAM! Number 1 at Managementboek in the Marketing category
How wonderful that I can help so many people with honest and relaxed sales. A great reason to pop open a bottle of champagne.
The aftermovie of the book launch
With wonderful speeches by Pim van Tol (editor) and Simon Kornblum (managing director of Visma).
My new book: Sales, Honest & Relaxed
YESS! This milestone has been reached. I am so grateful for all the wonderful people we celebrated this with.
At the end of November I am launching my book: Sales, Honest & Relaxed
More than 25 years of sales experience with clients like Google, Samsung, Microsoft and ING. Everything I have learned, brought together in one book.
From customer to colleague: Joost Wammes becomes Customer Success Manager
I spoke to four trainers. Three of them were mostly focused on their own offering. But with Klaas it was different.