All articles.
Everything about selling honestly and relaxed, from the model to daily practice.
Read the whole series in order
Target pressure: why "push harder" actually costs you revenue
Monthly pressure feels decisive but activates exactly the behaviour that drives customers away. Discover what target pressure really does, and what actually works.
Become the trusted advisor: why content is your secret weapon
Your most powerful sales tool is your expertise. Discover how to go from product pusher to the knowledge partner customers queue up for.
Beliefs in sales: the load-bearing walls of your results
Your beliefs steer every sales conversation, often without you realising it. Discover how to find and turn around limiting beliefs, in four steps.
Education is sales: attracting leads without chasing
Why giving away knowledge is the best outreach. The philosophy behind education is sales, with real figures and an approach you can start tomorrow.
Cold outreach: why you are the 41st caller (and how to do it differently)
Your prospect gets called 40 times a week. Why would they listen to you? Discover how to go from cold to warm, without chasing.
The iceberg: why pushing on results changes nothing
Steering on results only changes behaviour at the surface. Discover the six layers of the iceberg and why the deepest layer brings in the most revenue.
Customer experience is sales: why every customer experience is revenue
Improving customer experience brings in revenue, because every customer experience is selling. Read why the wall between sales and the rest costs you money.
Relaxed selling: how to let go of the pressure to perform
Relaxed selling means letting go of the pressure of the deal and focusing on the conversation. Discover why calm pays off more, with the Customer Experience Model.
Honest selling: what it is and why it pays off more
Honest selling means helping instead of persuading. Discover what it is, why customers feel it at once, and how it earns you more fans.
The Customer Experience Model: the six elements that turn customers into fans
The Customer Experience Model shows in six elements what turns a customer into a fan: two core attitudes and four skills. With a free scan.
Tailored B2B sales training: why one script never fits
Why standard sales training rarely sticks, and how a tailored approach built on the Customer Experience Model does lead to lasting results. Honest and relaxed.
For the consultant who does not see themselves as a salesperson
You work with customers but do not feel like a salesperson? You are exactly the one turning customers into fans. Discover how, with honest and relaxed and the Customer Experience Model.