All articles.
Everything about selling honestly and relaxed, from the model to daily practice.
Read the whole series in order
Sales training for entrepreneurs who would rather not sell
You became an entrepreneur to practise your craft, not to sell. Yet it has to happen. Discover how sales feels when it becomes helping instead of pushing.
Changing your sales culture: start with the leadership
You can train your team all you want, but if the leadership keeps pushing nothing changes. Discover how to build an honest, relaxed sales culture.
Why discount campaigns cost you both your margin and your dignity
Giving a discount to save the quarter looks smart but teaches customers to wait for your next gap. Discover what discounts really cost and what works.
From one euro to three: getting more from your existing customers
A customer's first euro is not the end but the beginning. Read how customer retention and fans turn one euro into three, without pushing.
Customer experience as a sales channel: a brand people love buying from
You build a brand people love buying from with every touchpoint, not with advertising. Read how customer experience becomes your strongest sales channel.
From customer to fan: what is a fan and how do you create one?
A satisfied customer is not yet a fan. An 8 is a customer, a 9 or 10 is a fan. Read what a fan is, why fans drive customer retention and how to create them.
What makes a good leadership coach?
A good leadership coach has led teams themselves. Discover what to look for when choosing a leadership coach and how leadership and sales come together.
What does a business coach do, and when do you need one?
A business coach helps you grow as an entrepreneur, with someone who has done it themselves. Discover what a business coach does and when it helps you on.
Which version of yourself do you select? The 100% helping check
One simple check for every customer conversation: am I in "100% helping" mode? Discover how to consciously select the best version of yourself.
For the sales professional who is done with pushing
Thirty years in the trade, a heart for the customer, but tired of the pushy culture? What you need is language and a framework to make selling without pushing stick internally.
First impressions in sales: why form makes the difference
Long before you say anything, you are already communicating. Discover how form, from body language to story, leaves an unforgettable impression on your customer.
Your sales process: not a straitjacket but a guide for the customer journey
A good sales process gives you calm and your customer something to hold on to, from first contact to fan. Discover the six phases of a fan-centric process.